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Founder's 15

Founder's 15

A personal edit of 15 pieces I deeply love — chosen for the way they fit, move and make getting dressed feel effortless.

These are the As Intended pieces I return to again and again: versatile silhouettes, thoughtful details and technical fabrics designed to carry you through work, movement and everything in between.

To celebrate my birthday on 15 July, enjoy 15% off all 15 Founder’s Picks for a limited time.

Consider this my way of sharing the pieces I wish more women could experience and make their own.

ANKA Reversible Cowl Top in Cream

ANKA Reversible Cowl Top in Cream

ANKA Reversible Cowl Top in Cream $139.00

ANKA Reversible Cowl Top in Oxblood

ANKA Reversible Cowl Top in Oxblood

ANKA Reversible Cowl Top in Oxblood $139.00

SKY Wide Leg Pants in Navy Blue

SKY Wide Leg Pants in Navy Blue

SKY Wide Leg Pants in Navy Blue $239.00

NIXA Tailored Shorts in Pink

NIXA Tailored Shorts in Pink

NIXA Tailored Shorts in Pink $159.00

The pieces I always come back to.

SOHO Tailored Long Blazer in Pink

SOHO Tailored Long Blazer in Pink

SOHO Tailored Long Blazer in Pink $397.00

COON Sleeve Cocoon Top in Pink

COON Sleeve Cocoon Top in Pink

COON Sleeve Cocoon Top in Pink $139.00

REIN Pencil Skirt in Prussian Blue

REIN Pencil Skirt in Prussian Blue

REIN Pencil Skirt in Prussian Blue $157.00

REIN Pencil Skirt in Black

REIN Pencil Skirt in Black

REIN Pencil Skirt in Black $157.00

VERA Reversible Wrap Top in Light Grey

VERA Reversible Wrap Top in Light Grey

VERA Reversible Wrap Top in Light Grey $139.00

VERA Reversible Wrap Top in Black

VERA Reversible Wrap Top in Black

VERA Reversible Wrap Top in Black $139.00

VERA Reversible Wrap Top in Cream

VERA Reversible Wrap Top in Cream

VERA Reversible Wrap Top in Cream $139.00

COON Sleeve Cocoon Workleisure Top in Black by As Intended

COON Sleeve Cocoon Top in Black

COON Sleeve Cocoon Top in Black $139.00

ARIS Pleated V-Neck Sleeveless Top in Black

ARIS Pleated V-Neck Sleeveless Top in Black

ARIS Pleated V-Neck Sleeveless Top in Black $119.00

ARIS Pleated V-Neck Sleeveless Top in Cream

ARIS Pleated V-Neck Sleeveless Top in Cream

ARIS Pleated V-Neck Sleeveless Top in Cream $119.00

VEYA Structured Bodycon Dress in Forest

VEYA Structured Bodycon Dress in Forest

VEYA Structured Bodycon Dress in Forest $238.00

VEYA Structured Bodycon Dress in Black

VEYA Structured Bodycon Dress in Black

VEYA Structured Bodycon Dress in Black $238.00

COON Sleeve Cocoon Top in Navy

COON Sleeve Cocoon Top in Navy

COON Sleeve Cocoon Top in Navy $139.00

AYLA Flutter Dress in Dove Blue

AYLA Flutter Dress in Dove Blue

AYLA Flutter Dress in Dove Blue $217.00

AYLA Flutter Dress in Lavender Grey

AYLA Flutter Dress in Lavender Grey

AYLA Flutter Dress in Lavender Grey $217.00

ICON the 24/7 Bodycon Dress in Khaki

ICON the 24/7 Bodycon Dress in Khaki

ICON the 24/7 Bodycon Dress in Khaki $217.00

ICON the 24/7 Bodycon Dress in Black

ICON the 24/7 Bodycon Dress in Black

ICON the 24/7 Bodycon Dress in Black $217.00

ELLE Mock Neck Ruched Dress in Glacier Green

ELLE Mock Neck Ruched Dress in Glacier Green

ELLE Mock Neck Ruched Dress in Glacier Green $258.00

ELLE Mock Neck Ruched Dress in Black

ELLE Mock Neck Ruched Dress in Black

ELLE Mock Neck Ruched Dress in Black $206.00~~Sale price$258.00~~

QUAD Corset-Detail Bodycon Dress in Black

QUAD Corset-Detail Bodycon Dress in Black

QUAD Corset-Detail Bodycon Dress in Black $217.00

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as intended introduces luxurious sportswear fabrics to create a multi-tasking wardrobe to allow women to #stretchyourlimits